Well, yes, you should. Mike Murray’s guest post at Content Marketing Institute answers all your questions, politely and patiently.
Frankly, we admire his restraint: we’ve been banging on about this for ages, and if you’re still asking the question, then this article is for you.
Read more (please)…
Google Analytics adds Cross-Device reporting
Great news out of the recent Google Marketing Live conference in San Jose: cross-device reporting is now in Google Analytics.
To take advantage of these new reports, however, you’ll need to have enabled the User ID custom dimension and created a User ID view in your Google Analytics account.
If you have User ID enabled, you’ll find the three new cross-device reports under Google Analytics’ Audience section:
Device Overlap: Learn what type and how many devices are used to access your content. You can group users by the devices they have, and compare engagement and conversion rates.
Device Paths: Discover the last five device types visitors used, and the order in which they used them before a conversion.
Acquisition Device: Find the relationship between acquisitions and conversions. You can find out how many users on one type of device convert on that same type of device, on a different type of device, or don’t convert at all.
Find out more...
Instagram testing open-ended questions in Stories to make content more interactive
Instagram officially released its “Questions Sticker” on July 10, giving users the option to add a question to their Stories by selecting the question sticker from the sticker tray after taking a photo or video. According to the announcement, responses to the open-ended questions will appear in the story’s viewers list and remain private unless the user shares the response within the Story.
Salesforce continues to invest in AI by acquiring startup Datorama for a reported $800 million
Salesforce is acquiring Datorama, a marketing-analytics platform that uses artificial intelligence to tell marketers whether their outreach is working.
The deal is worth a reported $800 million, according to the Israeli news site CTech.
Datorama is a marketing-intelligence and analytics platform that uses insights from artificial intelligence to help marketers understand which of their marketing campaigns work — and which don't. Its customers include a mix of marketing agencies and brands like PepsiCo, Ticketmaster, and Unilever.
What we’ve been reading this week
- 1Search 'idiot', get Trump: how activists are gaming Google Images
- 2Here’s How Amazon Spawned Prime Day, Its Big Summer Sale
- 35 Pinterest Hacks That Can Be Used For B2B Marketing
- 4Building Knowledge on the Web
- 5What is Google job search and is it good for employers?
- 6Google fined a record $5 billion by the EU for Android antitrust violations