Should You Worry About Your SEO and Google’s Mobile-First Index?

Well, yes, you should. Mike Murray’s guest post at Content Marketing Institute answers all your questions, politely and patiently.

Frankly, we admire his restraint: we’ve been banging on about this for ages, and if you’re still asking the question, then this article is for you.

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Great news out of the recent Google Marketing Live conference in San Jose: cross-device reporting is now in Google Analytics.

To take advantage of these new reports, however, you’ll need to have enabled the User ID custom dimension and created a User ID view in your Google Analytics account.

If you have User ID enabled, you’ll find the three new cross-device reports under Google Analytics’ Audience section:
Device Overlap: Learn what type and how many devices are used to access your content. You can group users by the devices they have, and compare engagement and conversion rates.

Device Paths: Discover the last five device types visitors used, and the order in which they used them before a conversion.
Acquisition Device: Find the relationship between acquisitions and conversions. You can find out how many users on one type of device convert on that same type of device, on a different type of device, or don’t convert at all.

Find out more... 

Instagram officially released its “Questions Sticker” on July 10, giving users the option to add a question to their Stories by selecting the question sticker from the sticker tray after taking a photo or video. According to the announcement, responses to the open-ended questions will appear in the story’s viewers list and remain private unless the user shares the response within the Story.

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Salesforce is acquiring Datorama, a marketing-analytics platform that uses artificial intelligence to tell marketers whether their outreach is working.
The deal is worth a reported $800 million, according to the Israeli news site CTech.

Datorama is a marketing-intelligence and analytics platform that uses insights from artificial intelligence to help marketers understand which of their marketing campaigns work — and which don't. Its customers include a mix of marketing agencies and brands like PepsiCo, Ticketmaster, and Unilever.

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