For over 20 years the New Zealand Marketing Association has run the RSVP and Nexus Awards to recognise excellence in response driven marketing campaigns. Notably this is the first year a search marketing award has been included and acknowledges the growing importance search marketing plays for NZ businesses.
The awards for 2009 were announced at a lavish event last Friday. I’m delighted to say that SureFire won the ‘Best Use of Search Engine Marketing Award’ for SEO (search engine optimisation) work with TVNZ, New Zealand’s leading television broadcaster.
Kudos to all of the talented SureFire team for this great achievement, in particular Nick Guebhard. And of course thanks to TVNZ for their on-going committment to SEO.
Tom Cotter, General Manager of Content and Delivery for TVNZ, says the company was impressed with the campaign’s execution and results.
“The TVNZ website has experienced significant increases in traffic since the re-launch. A key element of this growth has been driven by organic search traffic, which is now one of our largest sources of visitors.”
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).