For over 20 years the New Zealand Marketing Association has run the RSVP and Nexus Awards to recognise excellence in response driven marketing campaigns. Notably this is the first year a search marketing award has been included and acknowledges the growing importance search marketing plays for NZ businesses.
The awards for 2009 were announced at a lavish event last Friday. I’m delighted to say that SureFire won the ‘Best Use of Search Engine Marketing Award’ for SEO (search engine optimisation) work with TVNZ, New Zealand’s leading television broadcaster.
Kudos to all of the talented SureFire team for this great achievement, in particular Nick Guebhard. And of course thanks to TVNZ for their on-going committment to SEO.
Tom Cotter, General Manager of Content and Delivery for TVNZ, says the company was impressed with the campaign’s execution and results.
“The TVNZ website has experienced significant increases in traffic since the re-launch. A key element of this growth has been driven by organic search traffic, which is now one of our largest sources of visitors.”
SEO Campaign Summary
- In order to improve organic search rankings, particularly for news, sports and the online video, TVNZ engaged SureFire Search to ensure that SEO was an integral aspect of website design and build, rather than a retro-fitted afterthought when it launched an upgraded version of its news, sports & entertainment website, http://tvnz.co.nz.
- Since starting this SEO project, TVNZ has seen increases in top 10 rankings in Google for core keywords, as well as achieving top rankings for multiple long-tail keywords. This has resulted in a significant increase in organic traffic from search engines and driven a dramatic increase in overall website traffic.
- As a website publisher, TVNZ generates revenues from advertisements carried on the website and these revenues are directly related to visitor numbers and page views. The more visitors and the more pages they view, the greater ad revenue generated. Since the site re-launch website organic traffic from search engines has delivered millions of extra visits.