Smartphones and smart home devices that utilise “voice-first” digital assistants like Siri, Cortana, Alexa and Google Assistant are becoming an integral part of our lives.
In 2015, 1.7 million voice-first devices were shipped. In 2016, that number increased to 6.5 million devices. VoiceLabs predicts that in 2017, 24.5 million voice-first devices will be shipped.
With over 60% of all search now coming from mobile devices and an estimated 1 in 5 searches already being voice searches, optimising for voice search is something you really need to consider.
Compounding the need to optimise for voice is the fact that voice search differs from traditional search. It is more question-driven rather than search term- or keyword-driven.
So, what are the key things that you can do to keep ahead of the competition and appear more often for voice search results?
Why Should You Care
Just as you will have seen increasing mobile visits to your site for traditional search (while the proportion of desktop visits are declining), voice search is on the rise. It will reduce the volume and impact of traditional search.
Half the mobile users who complete a local search visit a store within a day. And 18% of mobile visits result in a sale within 24 hours.
If you only rely on traditional mobile and desktop SEO strategies your share of market could be put at risk and you may find yourself missing out on an important part of the funnel — those people that are looking to spend now.
Have you got your head around everything you could be doing to ensure growth and maximise your digital budget?
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.