Shopping Actions: Google intros Cost Per Sale Shopping
Google has launched Shopping Actions, displaying product results from major US catalogue retailers on Google Search, the Google Express shopping service, and Google Assistant.
Intended to combat Amazon’s growing popularity, Shopping Actions includes a universal shopping cart, instant checkout via Google (for users who have saved their payment information in their Google accounts), and shareable shopping lists.
Shopping Actions is open to all US retailers, but Google has not announced any plans as yet for release in other countries.
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You’ll waste 26% of your ad budget this year
Or perhaps more than 80%, if you’re one of the more pessimistic marketers surveyed by Rakuten Marketing. Over 1,000 marketers in the US, UK, France, Germany, and APAC regions were surveyed, with about half saying they misspend at least 20% of their budgets on ineffective channels and strategies.
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Facebook announces changes in wake of scandal
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.”
Read the full post from the Facebook CEO here.
How important is YouTube to Google? Let us count the ways
Data analysis firm CB Insights looked at 10 years of earnings transcripts, finding the company has more to say about YouTube than even Google Search.
Facebook is why we need a digital protection agency
It’s not just Facebook’s problem. Banks, email providers, social networks — they’re all leaking private data. Writing for Bloomberg Businessweek, Paul Ford argues that it’s time we have a digital protection agency.
What we’ve been reading this week
About the Author SureFire
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.