Google has launched Shopping Actions, displaying product results from major US catalogue retailers on Google Search, the Google Express shopping service, and Google Assistant.
Intended to combat Amazon’s growing popularity, Shopping Actions includes a universal shopping cart, instant checkout via Google (for users who have saved their payment information in their Google accounts), and shareable shopping lists.
Shopping Actions is open to all US retailers, but Google has not announced any plans as yet for release in other countries.
Or perhaps more than 80%, if you’re one of the more pessimistic marketers surveyed by Rakuten Marketing. Over 1,000 marketers in the US, UK, France, Germany, and APAC regions were surveyed, with about half saying they misspend at least 20% of their budgets on ineffective channels and strategies.
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.”
Read the full post from the Facebook CEO here.
Data analysis firm CB Insights looked at 10 years of earnings transcripts, finding the company has more to say about YouTube than even Google Search.
It’s not just Facebook’s problem. Banks, email providers, social networks — they’re all leaking private data. Writing for Bloomberg Businessweek, Paul Ford argues that it’s time we have a digital protection agency.
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
How Google’s automated ads perform26 Oct, 2018
No More First Thing Monday01 Sep, 2018
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads17 Aug, 2018
Google ads get more headlines, longer text12 Aug, 2018
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps03 Aug, 2018
Are Kids Killing Your Display Campaigns?27 Jul, 2018
OK, Google: What makes a website good?19 Jul, 2018
Should You Worry About Your SEO and Google’s Mobile-First Index?13 Jul, 2018
Google Responsive Search ads are here