A study of almost 23,000 brands into the state of content marketing for brands by TrackMaven indicates that ‘peak content’ was reached in 2015.
The extensive research project looked at the content marketing activity of those brands over Facebook, Twitter, Pinterest, Instagram, LinkedIn and blogs and included 50 million pieces of content.
The final report makes for heavy reading but here are the key takeaways:
Why should you care?
Content marketing is still incredibly powerful, however…Not all social networks are created equal and woe to those who neglect their blogs.
A well-executed blog provides the fuel for your distribution strategy. Use social networks as a real-time feedback loop to identify topics your audience actually cares about.
Paid content promotion should become part of your ‘always on’ strategy. Use engagement analytics to make sure you spend effectively on content to which your audience will relate.
Test, measure, test again, rinse and repeat.
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.
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