Increasingly people are accessing the Internet using mobile devices.
It doesn’t surprise to me that iPhone owners are the heaviest mobile internet users. In August 40% of visits to mobile websites came from iPhones according to AdMob. (AdMob serves ads to 9,000 mobile websites & monitor the types of phones being used to access these sites).
Clearly TVNZ recognise this trend & so have just released an iPhone application which provides free access to the latest news, sport, weather & TV listings.
Obviously TVNZ is onto a winner – currently the TVNZ iPhone app is the # 1 free app on the iTunes NZ Store.
It’s getting pretty positive feedback from users & if these iTunes customer reviews are any indication, probably winning TVNZ some readers over from competing New Zealand news websites, like the Herald & Stuff :
I’ve downloaded it onto my iPhone & have to say I’m impressed. It’s free, works like a charm & access to the TVNZ content is free (apart, obviously, from teleco data charges). Also works with the iPod Touch.
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting.Today Mark heads up SEO, embracing the challenges that can come with complex website implementations.