Irrespective of whatever reservations some may harbour about Google’s increasing pervasiveness, the significant majority of internet users – at least English speakers – use Google as their search engine of choice.
And the reason is simple – it’s so damn good.
Unless Google screws up & drops the ball (like Alta Vista did years ago) or something better emerges (unlikely), few of us would stop using Google. However you may soon find that when go to make online searches your computer mysteriously starts using Yahoo rather than Google. This is because Yahoo has struck a 3 year deal with Oracle which means next time your computer does one those frequent Java updates you could inadvertently approve it switching your default search engine to Yahoo. To avoid this annoyance you’ll need to actively opt out, meaning many will unwittingly be tricked into installing Yahoo.
Why should you care?
There’s a reason Google has far greater market share than Yahoo, & it’s not because of better marketing. It’s simply much better & so you’ll be understandably fed up if a Java update surreptitiously switches you to Yahoo – unless that’s a conscious choice on your part. So next Java update pay careful attention to pre-filled check boxes.
Yahoo – tricking people is not clever marketing!
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Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.