Have you been putting off getting to know how to use Google Analytics? Here’s your chance to make good: Google has released two new online training courses.
Led by engaging instructors Justin Cutroni and Krista Seiden, ‘Google Analytics for Beginners’ and ‘Advanced Google Analytics’ are both free. Complete them and you’ll earn a certificate you can show your boss and co-workers.
The Beginners course will show you how to create an account, implement tracking code and analyse basic reports. You’ll also learn how to set up filters, goals and campaign tracking, and create dashboards.
When you’re ready for more, there’s the Advanced Google Analytics course. Here you’ll learn about data collection, processing and configuration. And you’ll find out about using segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing.
Both courses are part of Google’s Analytics Academy, and replace the old Digital Analytics Fundamental and Platform Principles courses.
Apart from the fact that these courses are free, the beauty is that there’s no set schedule. You can study whenever the mood grabs you, and do the exercises to complete each course in your own sweet time. And if, after all that, no-one believes you’ve upgraded your skills? Well, you’ve got the certificate to prove it.
Why should you care?
Even if you only use Google’s web analytics platform occasionally to get reporting data, you owe it to yourself to take advantage of this free training.
Don’t have access to a Google Analytics account? That no longer need hamper your learning: you can use Google’s demo account (which uses data from the Google Merchandise Store). Be aware of course that you will only have Read & Analyze privileges (for obvious reasons).
If the concept sounds good but you’d prefer bespoke training on-site for you and your team, using your own account data, give us a call. We’d be glad to help.
Click here for more search marketing news.
If you found this useful, please tell your friends.
Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.
Google’s ongoing fight against spam02 Oct, 2017
Hasta La Vista Bing!25 Sep, 2017
Who’s accessing your Google Analytics data?28 Aug, 2017
First Thing Monday – Aug 28 201731 Jul, 2017
First Thing Monday – July 31 201724 Jul, 2017
First Thing Monday – July 24 201716 Mar, 2017
Looking for Page Speed Improvements? You Can Find Them in Just 3 Clicks!15 Mar, 2017
Facebook levels playing field with Advanced Measurement24 Feb, 2017
Google Data Studio: Free gets more useful