Have you been putting off getting to know how to use Google Analytics? Here’s your chance to make good: Google has released two new online training courses.
Led by engaging instructors Justin Cutroni and Krista Seiden, ‘Google Analytics for Beginners’ and ‘Advanced Google Analytics’ are both free. Complete them and you’ll earn a certificate you can show your boss and co-workers.
The Beginners course will show you how to create an account, implement tracking code and analyse basic reports. You’ll also learn how to set up filters, goals and campaign tracking, and create dashboards.
When you’re ready for more, there’s the Advanced Google Analytics course. Here you’ll learn about data collection, processing and configuration. And you’ll find out about using segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing.
Both courses are part of Google’s Analytics Academy, and replace the old Digital Analytics Fundamental and Platform Principles courses.
Apart from the fact that these courses are free, the beauty is that there’s no set schedule. You can study whenever the mood grabs you, and do the exercises to complete each course in your own sweet time. And if, after all that, no-one believes you’ve upgraded your skills? Well, you’ve got the certificate to prove it.
Why should you care?
Even if you only use Google’s web analytics platform occasionally to get reporting data, you owe it to yourself to take advantage of this free training.
Don’t have access to a Google Analytics account? That no longer need hamper your learning: you can use Google’s demo account (which uses data from the Google Merchandise Store). Be aware of course that you will only have Read & Analyze privileges (for obvious reasons).
If the concept sounds good but you’d prefer bespoke training on-site for you and your team, using your own account data, give us a call. We’d be glad to help.
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Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.
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