Search Engine Boot Camp New Zealand 2009

October 9, 2009 by

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Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland.

It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO & PPC search marketing, whilst the afternoon was primarily on social media marketing (SMM). There was a good range of speakers & some interesting presentations which the audience seemed to appreciate.

Search Marketing AgendaSEO presentation

  • Keyword Research
  • Link Building Fundamentals
  • SEO Content Creation
  • Paid Search Optimisation
  • Landing Page Optimisation

Social Media Agenda

  • Social Media Ecosystem
  • Managing SMM Campaigns (Social Media Marketing)
  • Twitter Marketing Tips
  • Tracking the Success of Search & Social Media (Web Analytics)
  • Integrating Search & Social into your communications mix
  • How do you make sure Social Media works for you

I was 3’rd speaker off the rank & the topic I was charged to present on was ‘SEO Content Creation’. In other words, how to maximise search engine organic rankings through on-page code and content SEO (search engine optimisation). I finished up with some tips which hopefully attendees will find useful.

I’ve previously attended & spoken at Search Engine Boot Camp & have to say that this was significantly better than previous ones. The audience was switched on & very engaged. Lot’s of positive feedback from people I spoke to & similar comments echoed in Twitter #sebc.

If you attended, your comments on this are welcomed below.

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