In previous posts I’ve lamented the fact that in New Zealand search marketing doesn’t get the recognition it deserves. Fortunately that’s starting to change. Kudos to the New Zealand Marketing Association who, for the first time, have introduced a new category for “Best Use of Search Engine Marketing” in the 2009 RSVP Craft Awards.
According to the Marketing Association’s RSVP & Nexus Awards website this new award is for the best use of Search Engine Marketing to promote a website by increasing its visibility in search engine result pages through the use of search engine optimisation or paid search advertising.
Judges will look for:
At SureFire we’re delight to have been selected as a finalist for our TVNZ News & Sport Search Engine Optimisation Campaign and look forward to the big night on 26 Feb when the winners are announced.
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting.Today Mark heads up SEO, embracing the challenges that can come with complex website implementations.
Facebook gets serious about Search22 Feb, 2010
New Zealand Online Advertising Spend Keeps Growing09 Oct, 2009
Search Engine Boot Camp New Zealand 200908 Oct, 2009
UK Online Advertising Spend Now Exceeds TV06 Oct, 2009
Bing – The Google Killer?02 Oct, 2009
Ad Agencies Problem With Search Marketing30 Sep, 2009
Search Marketing – NZ is Catching Up!30 Mar, 2009
Search Marketing Veteran Joins SureFire30 Jul, 2008
What’s Best – SEO or Paid Search? [Part 2]