Best Use of Search Marketing Award

In previous posts I’ve lamented the fact that in New Zealand search marketing doesn’t get the recognition it deserves.  Fortunately that’s starting to change. Kudos to the New Zealand Marketing Association who, for the first time, have introduced a new category for “Best Use of Search Engine Marketing” in the 2009 RSVP Craft Awards.

According to the Marketing Association’s RSVP & Nexus Awards website this new award is for the best use of Search Engine Marketing to promote a website by increasing its visibility in search engine result pages through the use of search engine optimisation or paid search advertising.nz_marketing_association

Judges will look for:

  • demonstrated use of search best practices
  • integration with overall marketing mix
  • campaign outcomes in terms of results, traffic and ROI

At SureFire we’re delight to have been selected as a finalist for our TVNZ News & Sport Search Engine Optimisation Campaign and look forward to the big night on 26 Feb when the winners are announced.

About the Author Mark Sceats

Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting.Today Mark heads up SEO, embracing the challenges that can come with complex website implementations.