Google has confirmed reports it is now showing three ads, not two, on mobile search results for some queries. While two ads has long been standard, Google has tested showing three ads in the past. Now, three ads is the new norm for many search queries.
Interestingly, when Google shows three ads (as above, at left) ad extensions are limited, with the result that three ads take up much the same screen space as do two.
Why should you care?
With more mobile ads being shown, AdWords advertisers can expect to see increases in mobile ad impressions and lower mobile cost per click prices. Mobile ad clickthrough rates may also decline, however.
As for organic search traffic, referrals from mobile devices may fall. And, as mobile device usage increases, this would slow any growth in total visits from organic search.
Other search marketing news this week:
- Would you pay $272 per click for an AdWords keyword?
- Facebook overtakes Google
- Google showing more mobile ads
- Google showing Tweets in desktop results
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