Graphiq: Ours is Bigger Than Google’s

Google wasn’t the only search engine to rebrand last week. While Google announced a new parent company (Alphabet), FindTheBest became Graphiq, claiming the title of “the world’s deepest Knowledge Graph”. Graphiq features 1,000 collections, 1 billion entities, 120 billion attributes, and 25 billion curated relationships, the company says.

Graphiq homepage

Not coincidentally, Knowledge Graph is, of course, what Google calls its direct answer knowledge base. Launched in May 2012, Google’s Knowledge Graph displays facts sourced from Freebase (a database acquired with Google’s purchase of Metaweb) as well as publicly available information from sites like Wikipedia, The CIA World Factbook, and the Internet Movie Database.

As for FindTheBest, the company has been building vertical search engines since 2009 and has 18 of them – and they provide the answers shown in Graphiq’s results. Click to get more details and you’re taken directly to results from,,, or another of the company’s vertical search engines.

Hello…Can we get the map locator icon moved to the right? And a few more reviews would be nice…

Why should you care?

More competition in the search space is good. But on first glance Graphiq has a lot to do if it is to fill the gaps in its knowledge graph database.

As a data visualisation search engine, it will interest researchers and journalists but, on the surface at least, the information appears overwhelmingly US-centric.

According to the company, journalists can use Graphiq’s existing data visualisations or create new ones from Graphiq data. Companies reported to have used the free visualisations include AOL’s Huffington Post and TechCrunch, MSN, the International Business Times and Hearst Newspapers.

Other search marketing news this week:

Other search marketing news this week:

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective. Click here to get this delivered to your inbox each Monday.


If you found this useful, please tell your friends.

About the Author Jeremy Templer

Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.