Congratulations to the Short Courses team from The University of Auckland Business School for winning the Business to Business Award at the recent TVNZ NZ Marketing Awards.
This is a great result and a reflection of how well they’ve performed, achieving a record number of student enrolments in 2008, despite the impact of the recession on the training industry in general.
This year the Business School redesigned its marketing strategy with a strong focus on ROI and re-directed marketing spend into online and direct marketing. Search marketing was a key component with Google AdWords PPC advertising being run and managed by SureFire.
We’re proud to have played a small part in their success. Congratulations to Darren Levy, Director of Short Courses & Rawinia Lange, Marketing Co-ordinator.