No excuses: Google Analytics adds Autotrack

February 19, 2016 by

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Too often we’re approached by companies wanting to get more out of their Google Analytics, only to find they’re working with the most basic implementation. But lazy developers who might have simply ticked the box after adding the default JavaScript tracking snippet to each page on the site no longer have excuses.


Google has released Autotrack for analytics.js, a library of plug-ins for Universal Analytics intended to “leverage as many Google Analytics features as possible while requiring minimal manual implementation”. Developers can pick and choose from the custom tracking scripts that enable everything from tracking outbound links and forms to measuring session time more accurately.

Google Tag Manager integration is yet to come, but on the way.

Why should you care?

One-page websites, in particular, will benefit from some of the custom tracking options but Autotrack is intended for any site running Universal Analytics without customised tracking code. If you have customised your code, check out the usage documentation on Github to make sure there will be no conflicts should you want to utilise one or more of the plug-ins.

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