In a recent posting I celebrated the fact NZ online advertising spend continues to grow & that paid search is now the major component.
However compared to Australia, NZ is still well behind the curve in terms of adopting online marketing.
According to latest IAB figures NZ online spend accounts for only 8% of total advertising spend, whereas in Australia it is around 25%.
The difference in the NZ & AU markets is very obvious when paid search spend is examined.
Damn, I hate it when the Aussies beat NZ!
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting.Today Mark heads up SEO, embracing the challenges that can come with complex website implementations.