Chances are that you regularly rely on Google Maps to find your way around.
There's no denying that Google Maps is incredibly powerful and useful.
However, an article in 9to5Mac gives five reasons why Apple Maps may be a better option. Obviously, this is the author's opinion, and some of the reasons are marginal, at least in NZ. But the most compelling reason he gives is a pretty good one.
Whilst I'm a compulsive Google Maps user, I have to admit I'm becoming increasingly uncomfortable about just how much Google knows about my movements.
This is reinforced each month when I receive a Google Maps Timeline email like below, detailing exactly where I've been and when in the past month.
You'll receive them too if you opted-in to Location History in Google Maps.
You can also log into Google Maps Timeline to see this information at https://www.google.com/maps/timeline
Google makes the point that only you can see your timeline. But to be more accurate, that's you and Google.
Here's a link to the article by Bradley Chambers in 9To5Mac which explains why Apple Maps offers more privacy.
Let us know in the comments below how you feel about how much Google knows about your movements.
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).