NZ marketers are finally realising the value of search marketing.
Latest figures from the IAB show online advertising spend continues to grow & that paid search is now the biggest online marketing channel in NZ.
At last we’re starting to catch up with other markets where 50% or more of online spend is invested in paid search.
There are plenty of good reasons for this level of investment. Here are 3:
- Traffic from search engines – by definition, people actively interested in finding out more about your company & products – is highly valued by marketers. These visitors are more engaged than other site visitors, viewing more than twice the number of pages per session & spending twice as much time onsite.
- Search engines are now seen by users as an arbiter as to the sites – and brands – of value. In one study by Yahoo! & Compete, 61% of users responded that they expect brand leaders to consistently appear in the top search engine results.
- In their annual polling of marketers as to the most effective forms of offline & online advertising, both eMarketer and MarketingSherpa have consistently concluded that, along with email marketing, SEO & Paid Search Marketing are the strongest tactics producing the best Return on Investment (ROI).
In summary, the reason marketers are increasingly investing in search is simple – it works! And very cost effectively compared to other channels.
If you’re not doing it yet, maybe it’s time you gave it serious consideration. Your competitors probably are…