Shareaholic is a US-based 'content amplification service' used by many websites to promote their content across social media platforms.
Shareholic analysed referral traffic to over a quarter of a million websites in their network from more than 400 million visitors during 2017 and uncovered an interesting trend.
They found that last year, for the first time since 2014, search generated more referral traffic than social media. According to their report, search generated 34.8% of site visits in 2017, compared to 25.6% from social media. This trend is shown in the graphic at the top of the page.
Shareaholic isn’t alone in reporting an uptake in referrals from search. Chartbeat also reports it has seen an increase in traffic from Google Search while numbers from Facebook moved in the other direction.
Website owners need to be aware of changes in trends like these and adjust their online promotional strategies accordingly.
In line with this, three insightful key takeaways in the Shareholic report are worth highlighting:
Source: Shareholic Data Report
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Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).