Lots of people claim to be SEO experts...
But only a few will get you results that make a tangible difference to your business.
A search in Google shows there's no shortage of New Zealand SEO companies vying for your business. Some are very good, but unfortunately others are not.
This can make selecting an SEO company a real risk if your business depends on organic search as a key channel to bring customers to your website.
So in a market full of inexperienced 'Johnny-come-latelies' what makes SureFire different?
We specialise in Search Engine Optimisation (SEO) and have since 2002.
That's 17 years and counting - almost as long as Google has been around. Not many NZ SEO companies can say that.
In this time we've built a reputation for delivering results that make a real difference to clients, both here in NZ and overseas.
We've assisted numerous organisations across a diverse range of industries and sectors succeed with organic search.
This has included banks, insurance and finance companies; Government departments; airlines, airports, and tourism operators; charities; media businesses and TV companies; tertiary education institutions; retail businesses; software companies; food and health businesses; telecos; automotive companies and more...
Chances are we've got experience relevant to your business that can be applied to help you succeed in Search too.
So, if you’re looking for a trusted New Zealand SEO company to deliver real results from Search Engine Optimisation, we should talk.
And if we don’t think we can make a difference or SEO shouldn’t be your most pressing priority, we’ll tell you. Call now to see if there’s a fit.
SEO THAT DELIVERS REAL RESULTS
We’ve been very impressed with the SEO campaign SureFire devised and executed for us. The TVNZ website has experienced significant increases in traffic since the re-launch. A key element of this growth has been driven by organic search traffic.
“I can't speak highly enough of the results”
I can't speak highly enough of the results that Mark, Glenn and the team at SureFire have delivered for us. These guys are the ultimate professionals and absolute experts in their fields. Their excellent reputation in the field of SEO precedes them and it is always refreshing to hear that you have the best guys as part of your digital marketing team.
“Our sales leads increased”
SureFire applied a wide breadth of experience and knowledge to our campaigns, and our sales leads increased measurably. I would recommend SureFire to other businesses. They’re a responsive, proactive team who move with the times.
“Responsive and very knowledgeable about SEO”
SureFire has been providing SEO services to my company for many years now both in NZ and Australia. I have found SureFire to be both quickly responsive and very knowledgeable about SEO, which is key to our marketing. I have no hesitation in recommending their services.
“Really happy with the results”
We turned to SureFire because we needed to be confident in the SEO advice we were getting. Working with SureFire was a very positive experience, and we were really happy with the results.
Get more customers to your website with SEO
Why Your Business Needs SEO
For most websites organic search can be a significant source of visitors. And so if you ignore SEO, you do so at your peril.
If you’ve ever doubted the power of Google, consider this — Google processes 40,000 search queries every second. That’s about 3.5 billion searches a day…and around 1.2 trillion searches each year.
The significant majority (around 70%) of clicks delivered to websites by Google still come from organic search results, rather than paid search ads (AdWords).
And on average the top three organic results collectively get around 50% of all clicks. So, it’s essential for your website to be at the top of relevant Google search results, rather than somewhere in the middle of the pack…or worse.
That’s where SEO comes into play.
If SEO really isn’t your bag, then you need to entrust it to someone else.
And not just anyone.
For that you need people with extensive SEO experience and skills. Real experts who know what works - and just as importantly - what doesn't.
Get more customers to your website with SEO
The Approach We Take With SEO
analysis & discovery
We’ll start by further developing our understanding of your market and competitive landscape, identifying relevant search terms and pinpointing any SEO issues with your existing site. More specifically, analysis involves:
Consultation with the aim of understanding your target audience and broader marketing objectives, enabling us to set measurable and actionable KPIs.
Website SEO Audit
One SEO agency’s audit is not the same as another’s, and ours is not just a technical audit. It does, however, include detailed review of an extensive range of on- and off-page SEO items. Any issues will be prioritised according to severity and impact.
Using multiple data sources, identification of appropriate keyword search phrases (based on relevancy, popularity and competition) that will generate targeted traffic to your website.
Now it’s time to start making the fixes that were identified in our SEO compatibility audit. We’ll also make the content edits necessary to improve your site’s relevancy to the target keywords, and ensure tracking is in place to measure project success.
Enhancing the search engine “friendliness” of your site’s structure and technical architecture.
Hand-edits of code and content for primary web pages, with development of automated rules for optimisation of the remaining pages.
Analytics Set Up
To measure SEO campaign performance it’s important that Google Analytics is configured appropriately to report on defined KPIs. We undertake an audit to identify any data issues impacting reporting accuracy for the agreed KPIs.
You’ve invested in designing and building your website, and added the content you know people are looking for. Now it’s time to make sure that other websites know about your site. When a site the search engines already know and trust links to your site, it’s likely to improve your site’s rankings.
There are many good ways to gain links, but what works for one site, won’t necessarily for another. We’ll provide a strategy to fit your website and budget and, with your agreement, execute the plan.
You don’t always get links without giving something in return. When producing content for other websites will be effective in getting links to your site, we can help from production through to publication.
Need help creating new content for link-building purposes? Whatever your need, we can assist.
Link Clean Up
If your site drops in search results and traffic plummets, it may be due to link-building gone wrong. If you’re managing your SEO in-house or using someone else and think that poor quality links may be damaging your website’s credibility, we will assist in getting them removed and restoring your site’s trust and authority.
reporting & review
How do you know that your SEO is working? We report on performance to your KPIs, comparing search with other online traffic and present performance with past.
We’ll look at your progress against competitor websites, providing insights and recommendations that can help further and sustain organic search success.
But even the most informative report in the world isn’t worth producing if it’s never read – ours are presented in an easy to read and understand format, clearly highlighting next steps and responsibilities.
Your business can change and develop. Your website may warrant redevelopment. New competitors can emerge. And new developments in Search can mean new opportunities. All are reason to assess in more detail the SEO campaign and strategy, as well as any changes that might further improve results
Search Engine Optimisation Q&A
These days pretty well anyone with a commercial website is aware that SEO is "something" they need to do for their website to be successful. That said, many marketers don't really have an in-depth understanding of SEO compared to its more glamorous sibling, paid search advertising (Google AdWords).
While SEO is not rocket science, some aspects can be pretty complex and technical in nature. Furthermore, SEO is continually evolving to keep pace with the relentless rate of change by Google and other search engines.
As a result, SEO is a bit of a mystery for most people and prompts lots of questions. Here are some of the common ones we get about search engine optimisation:
How long before we'll see results from SEO?
The standard (and cliched) answer to this question is that SEO is a marathon and not a sprint. In other words, it takes time and results are not instantaneous.
If you need results yesterday, then SEO is not the answer.
Instead, you should be using PPC advertising like Google AdWords which can start delivering traffic to your website within a matter of hours. The drawback is that you have to pay for this traffic (Pay per Click) and when you stop putting coins in the jukebox the music (traffic) stops.
SEO, on the other hand, is a long term play which, if done properly, keeps delivering long after the initial investment.
Exactly what will you be doing?
A fair question! Many website owners are gun shy, having been burnt in the past by the practices of previous SEO firms they've used.
In the SEO world, there are generally two types of practitioners. Those who play by the rules Google sets and those who abuse the rules.
Engaging in SEO practices which break Google's rules can sometimes deliver big results. But it's very risky and results are typically short-lived.
Trying to dupe Google is not something most real businesses dependent of their website should risk.
If you get caught out your site may be penalised or even excluded from Google's index. And when that happens, visitor numbers to a website can dry up overnight and may even lead to the business failing.
There are plenty of well-documented examples of businesses whose websites have been penalised by Google because either they or their SEO firm was caught indulging in SEO practices that broke Google's rules. Among them are Interflora, BMW, Washington Post, and JC Penney...
At SureFire we play by Google's rules and are more than happy to discuss with our clients the actions we're taking to legitimately boost their organic traffic.
Do you guarantee getting us top rankings?
We wish we could, but the truth is that no SEO firm can guarantee their clients top rankings. The reason being that there are just too many variables they can't control.
And that's not just our opinion. Google themselves state "No one can guarantee a #1 ranking on Google". Furthermore, they make a point of warning people away from SEO firms who give such guarantees and to choose wisely.
While we won't make worthless guarantees about top rankings, our goal is to have long term engagements with our clients. And that only happens if we deliver ongoing value. Before any engagement, we take a long hard look and if we don't believe we can make a difference to a client then we won't take on the work.
Get more customers to your website with SEO