Search Engine Boot Camp New Zealand 2009

Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland.

It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO & PPC search marketing, whilst the afternoon was primarily on social media marketing (SMM). There was a good range of speakers & some interesting presentations which the audience seemed to appreciate.

Search Marketing Agenda

• Keyword Research
• Link Building Fundamentals
• SEO Content Creation
• Paid Search Optimisation
• Landing Page Optimisation

Social Media Agenda

• Social Media Ecosystem
• Managing SMM Campaigns (Social Media Marketing)
• Twitter Marketing Tips
• Tracking the Success of Search & Social Media (Web Analytics)
• Integrating Search & Social into your communications mix
• How do you make sure Social Media works for you

I was 3’rd speaker off the rank & the topic I was charged to present on was ‘SEO Content Creation’. In other words, how to maximise search engine organic rankings through on-page code and content SEO (search engine optimisation). I finished up with some tips which hopefully attendees will find useful.

I’ve previously attended & spoken at Search Engine Boot Camp & have to say that this was significantly better than previous ones. The audience was switched on & very engaged. Lot’s of positive feedback from people I spoke to & similar comments echoed in Twitter #sebc.

If you attended, your comments on this are welcomed below.