Search Engine Boot Camp New Zealand 2009

Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland.

It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO & PPC search marketing, whilst the afternoon was primarily on social media marketing (SMM). There was a good range of speakers & some interesting presentations which the audience seemed to appreciate.

Search Marketing AgendaSEO presentation

  • Keyword Research
  • Link Building Fundamentals
  • SEO Content Creation
  • Paid Search Optimisation
  • Landing Page Optimisation

Social Media Agenda

  • Social Media Ecosystem
  • Managing SMM Campaigns (Social Media Marketing)
  • Twitter Marketing Tips
  • Tracking the Success of Search & Social Media (Web Analytics)
  • Integrating Search & Social into your communications mix
  • How do you make sure Social Media works for you

I was 3’rd speaker off the rank & the topic I was charged to present on was ‘SEO Content Creation’. In other words, how to maximise search engine organic rankings through on-page code and content SEO (search engine optimisation). I finished up with some tips which hopefully attendees will find useful.

I’ve previously attended & spoken at Search Engine Boot Camp & have to say that this was significantly better than previous ones. The audience was switched on & very engaged. Lot’s of positive feedback from people I spoke to & similar comments echoed in Twitter #sebc.

If you attended, your comments on this are welcomed below.

About the Author Mark Sceats

Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).

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