SEO Is Not A Panacea

SEO can have an amazingly positive impact on the fortunes of businesses, especially those who rely on their website as a key sales channel. As an SEO firm this is something we regularly see and it’s very gratifying.

However, despite the real difference a well thought out & executed SEO campaign can make to a business, it won’t work miracles! It’s not a universal panacea that will make a business successful – if the core basics of the business are flawed, getting your website SEO’ed won’t magically fix things. As the old saying goes, you can’t make a silk purse out of a sow’s ear.

Whenever we get asked to do SEO work for businesses in this situation we decline, suggesting they first address the fundamental flaws in their website, business model etc. Only then can we help them. Taking money for doing SEO work when you know it won’t help a client is unethical & plain wrong.

We only want to work for clients where we know we can make a positive difference.

PJ Fusco has written a great article about this in Clickz called ‘SEO can’t fix stupid‘.  Worth reading.

About the Author Mark Sceats

Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).

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