This week Google released its Webspam Report for 2016. This gives insight into the top webspam trends and what Google is doing to fight it. Here’s a brief summary of key data points from the report:
Webspam trends in 2016
How Google fought spam in 2016
Google fought back in a range of ways including:
Why should you care?
Most businesses simply don’t have the resources or technical expertise to fully protect themselves from webspam and so it’s great to know Google’s got their backs.
Cynics could argue that while Google makes their actions look magnanimous with statements like “We think everybody deserves high-quality, spam-free search results” the reality is they do this to protect themselves.
That’s true — Google knows that, despite its market dominance, it’s only as good as the last search result it provides each user. If the integrity of these results gets compromised then users’ trust in Google falls and eventually they look for alternatives.
Which is exactly what happened with previous giants of search, like AltaVista.
Whilst by no stretch everything Google does meets its “do no evil” mantra, Google deserves accolades for the significant investment put into fighting webspam.
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Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).
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