Copywriting — good copywriting — is hard.
Start by thinking about who you’re talking to. Identify who your customers are and what product or service you want them to use. And what is it, exactly, that you want them to do?
Here are 21 tips that will produce more compelling and successful marketing copy, whether it’s going on your website or in your next product catalogue.
“Let your copywriters have a longer leash…No-one wants to be bored by your brand. ”
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