If you want to improve your chances of being successful at content marketing, make sure you have a documented content marketing plan.
Your content marketing plan starts with a mission statement. Once done, refer to it often — it can help make sure you are focusing on what’s important for (and useful to) your target audience.
Make sure you know and understand your customers — the sites they go to, their interests, and demographics.
“The first step to building a solid content marketing plan is to lay down your content marketing mission statement.”
Recent digital marketing news and insights our team found interesting — and hope you do too.