Google’s no longer a dependable source for traffic, revenue, and leads.
More often, it’s now a competitor. That’s because more searches on Google now end on Google.
There is no click to a website shown in the search results, because Google has already answered the searcher’s question.
Key Takeaways:
“The reason to build a website is for customers to visit it. And as of now, half the time that just isn’t happening.”
Read more: https://www.searchenginejournal.com/googles-hogging-half-your-traffic-how-to-get-it-back/341831/
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