You might have an incredibly successful business — great products, world-beating customer service, and customers in almost every country. But when it comes to search engine optimisation (SEO) it seems you can’t get a break.
Big brands, with marketing budgets that rival a small country’s GDP, have got it all sewn up. They’ve been doing this for years already, and your site has yet to earn its stripes with Google.
So, do you give up? No, you’re made of better stuff! The secret is to remember that in this fight you’re David, they’re Goliath.
You need to pick your battles and go after their weaknesses while playing to your strengths.
To beat big brands, a small company must use its inherent strengths and take advantage of competitors’ weaknesses.
In competitive markets, look for the content gap. What topics have big brands missed because they didn’t think them worth pursuing?
Look beyond your domestic market — if the big brands are not as strong in some countries, you’re competing on a more level playing field.
“In summary, smaller brands have everything to gain, can run daring campaigns, and can execute much faster than bigger brands because there’s nothing holding them back.”
Recent digital marketing news and insights our team found interesting — and hope you do too.