How to Budget for Your Content Marketing in 2020

Budgeting is never fun. But you need to budget for your content marketing programme, so that you know what funds you have to work with.

Follow this five step process to decide on a budget that makes sense for what you need to accomplish this year:

• Identify Your Goals
• Define Your Resources
• Determine Which Channels Require Spend
• Plan for Thought Leadership and Influencer Marketing
• Identify Your Budget Gaps (including tools and technology)

“When compiling your budget needs, it’s best to start with the goals you hope to accomplish with content marketing.”

Read more: https://marketinginsidergroup.com/content-marketing/how-to-budget-for-your-content-marketing-in-2020/