It is hard to measure the success of your business without conversions.
Conversion data lets you know how well you are succeeding and exactly where you are so that you can fully understand the health of your business. However, it’s not always possible for companies to track conversions.
When you can’t track actual conversions, you need to use other indicative metrics that are trackable.
“As you develop your strategy to measure success, be sure you account for any limitations and how those might impact how you scope out your KPIs.”
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