How to Measure Success in PPC Campaigns With & Without Conversion Data

It is hard to measure the success of your business without conversions.

Conversion data lets you know how well you are succeeding and exactly where you are so that you can fully understand the health of your business. However, it’s not always possible for companies to track conversions.

When you can’t track actual conversions, you need to use other indicative metrics that are trackable.

Key Takeaways:

• In order to get the most value out of conversions, one should consider the data obtained but also be willing to change approaches as information is gathered.
• Interpreting the value of a conversion depends on several factors like whether or not a sale was completed or if it leads to a sale. Additionally the value of the sale should be considered.
• The industry standard is to value one conversion per consumer of the product.

“As you develop your strategy to measure success, be sure you account for any limitations and how those might impact how you scope out your KPIs.”

Read more: https://www.searchenginejournal.com/measure-success-ppc-campaigns/345244/