It is a common misconception that building an email list is the most important thing you can do to build your business.
If you really get down to it though, what you should be doing is developing an audience that cares about your messages, enough to open your emails.
What you should be thinking about, instead, is building an engaged audience.
Be authentic, relevant, and consistent and you will build an audience that actually cares about your brand.
When they care about your brand, people will seek out your social posts, watch your videos and, yes, subscribe to your newsletter.
“None of us need an email list. What we actually need is an audience who cares about our messages.”
Read more: https://www.georgekao.com/blog/emailfixation
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