Last week we learnt just how out of touch ad agency professionals really are: could they be spending more of your budget where less is needed?
We also wondered what Google was up to, paying to help automate
We’ve previously discussed the rise of new technologies being used by web publishers and advertisers to fight the growing use of ad blockers.
Ad blockers deprive publishers of ad revenue that funds the
Launched last week after a year of research and development, Sourcepoint is tackling the rising use of ad blocking software. The company – founded by ex-Google and former Admeld CEO Ben Barokas – provides