Posts Tagged: conversion optimisation

Are PPC Thank You pages now mandatory?

December 19, 2015 10:31 am Published by

That’s a yes, according to Clix Marketing’s Michelle Morgan who makes the observation based on three criteria: Facebook and Bing (with Universal Event Tracking, or UET) have both introduced Smart Pixels, which work... read more

Why Use Web Analytics?

August 5, 2008 9:34 am Published by

It used to be the case that websites did not contribute greatly to your business. It was just one of those things your Marketing manager said you needed because everyone else had one ajd it allowed customers to find your contact details. Things have changed. These days, chances are many of your customers would rather interact with your website than with one of your employees...